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If Microsoft launched the iPod

Found an amusing parody that pokes fun at
the difference between Microsoft and Apple
in the product management department.
It’s amazing how well Apple’s approach works
(in a word: simplicity). Why is it that so few
companies emulate Apple’s approach?

My take is that product management is
generally more often feature-focused than
user-focused. This is especially true at large
companies, where many stakeholders insert
their preferences into the product
development process.

Most of these stakeholders are not in
tune with the customer (even if they think
they are), because they don’t invest the time
watching customers. And when they do, they
draw sweeping conclusions from a sample
size of 2. The end-product is then destined
to become a mish-mash of trade-offs made to
keep corporate stakeholders happy (all of
whom have varying opinions, motivations,
and priorities).

This is just the nature of large organizations,
and it takes alot of leadership from the very
top (sustained over a long period of time) to
infuse a focus on thecustomer into
a company’s culture.

November 21, 2007 | From Media Trending